Wednesday, 25 April 2012

research


on the left you have the webpage for YouTube on Google chrome and on the right is the same page but on a smartphone.

The first things I notice is that there is hardly anything displayed on the mobiles version accept a few from subscriptions and one recommended and the top favourite. Whereas on the chrome version  there are quite a few ads, loads of video recommendations, on the left you have your subscriptions, different categories and recommended channels. Also on the top you have an option for TV shows, or for you to upload your own stuff, also you have access to your own channel. Also the amount of videos shown per page is a lot smaller.


Here is a sceenshot of both the mobile and the internet version of youtube next to eachother. As you can see there is hardly anything on the mobile version. It has the search bar with a few videos below it, along with sign in button, that is basically it. As the target audience is roughly 10 - 30, but mostly teenagers will use this sight, therefore the suggestions for videos will usually be of a comedy nature. After you sign in though it will look at what you tend to watch the most and post similar videos on your suggestions list.
The youtube app was launched in 2005, it is the second most popular website with 790 unique monthly vistitors.


Twitter

Twitter is a social network site which takes the concept of the facebook status and calls it 'Tweets'. A tweet uses the same idea as a facebook status. Tweets would be used when someone wants to let everyone know what there up to, or something that comes to mind, for example: 'I love this band, there awsome!#takethat'. Once youve set a tweet, your friends can then see it and choose to comment it, favourite it, or retweet it. Retweeting is one someone see's a tweet that they like and want other people to see it, so they will retweet it to there followers (friends are called followers on twitter). You can also send a direct tweet to someone to ask them something which everyone else will be able to see. the age range of people that uses twitter the most was 35 - 44 which was nearly 30% and teenagers where about half of this at 17%

Here is a side by side view of the twitter on the internet and the mobile version of it. They both have the same colour sceme and similar lay out. The only thing the mobile version doesnt have is the suggested people to follow on the left hand side and the worldwide trending below it. other than those things there pretty much the same, i think the mobile version has a different type face as well.
they've taken away most of the visuals and made it sort of boring in a way,because they've removed the clouds in the background, like they've put in, only what they need to put in, and the same with youtube.
 twitter was the third largest social networking site in jan 2009, its previous rank was 22.



Ebay


Obviously the first things you notice are there is a lot less things on the mobile version, like all the adverts, categories, and auctions that are recommended have all gone. Also the 'popular on ebay' has gone as well. Another that has gone is the 'ebay stories' which is on the bottem right of the webpage version. It seems as if on the mobile version that they have thrown away all the stuff that you dont really need to use ebay for what its for, an auction website, and instead giving you everything you would need to use ebay. For example 'my ebay' which when clicked on shows you all the items your watching, things you've sold or won and favourite sellers etc.

A good thing that they kept in the mobile version is the ability to still sell things on there site and you get all the options you would on a normal website. So if your on the go, or at home, you can still take photos of your item, upload them and create an auction just as you would on the webpage.

I think the target audience for the web app would probably be people from 18 - 60 because you can get all sorts of things on ebay theres such a wide range. It depends what your looking for, I think any older person that has an android would try out the ebay app at some point if there used to using ebay. But I would say anyone over the age of 60 would probably stick the webpage version of ebay because they would find it much simpler as its on a pc and there used to it.  But I think the majority of the age range who would mostly use the app would range from 18 and into there early 50's because these are the sorts of people who would have android phones and are most likely looking on ebay a lot more than OAP's.

I also think that the way the the mobile version of ebay looks is actually pretty good compared to most other mobile apps like Youtube. The background has a blue gradient and so do the buttons being used. They've kept the original Ebay logo without having to change anything.









Steam


Steam is a program used to buy and download games from the internet, you can also download demos. Also they do deals when its christmas etc where you can download a whole group of a companys best games or most popular ones they've made. Some games you buy in shops these days will make you download steam and install it through that, or you can download the games through steam, but then you  wont have the disk. You can also add your friends through steam and chat with them, or invite them to the game your playing.

Webpage

As you can see, the mobile version is actually really similar, they've done a really good job in keeping a lot of steams features in the mobile app. One thing I thought they would get rid of is the scrolling images of games and latest deals because of hardware etc. But you can see that they have got rid of a few advertisements like the one in the top right of the webpage version, also the 'community activity' section on the bottom right doesn't seem to be in the mobile version. I think these things have been removed because they don't need to be in the program to be able to use it for what its for. They seem to have gotten rid of the 'Genre' section too, maybe because you dont really need it if you have a search tab. They've just kept in all the important things you need like your friends lists, and the lists of popular games and the special deals that are on.

Although you cant buy the games and play them on you phone, or play the games you already have on your steam account, this app just allows you to view what deals there are or who's online, basically just to keep up to date with steam.

I think the audience that would use this app is mostly the ages between 11 and 25 because these are the kind of people who would most likely play games. Older people may play the games on steam, but on there computer, I dont think they would bother with getting the app because they wouldn't be as interested in games or keeping up to date with it as younger people would.

Mobile





Here is a timeline i've put together with loads of dates where electronic devices have come out/ been in vented.

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